The amusement park market is “up and down”, the local tourism market is still in demand
The change of the pandemic caused the amusement park market to experience a “cold spring” at the beginning of this year, just like the weather today.On March 27, Beijing Business Daily learned that following the suspension of Shanghai Disney Resort, some hotels in Guangzhou and Zhuhai Chimelong Resort were also temporarily open. In addition, amusement parks such as Tianjin Haichang Polar Ocean Park were temporarily closed. The amusement park industry was once again hit by the epidemic.In fact, in the past two years, affected by the changes of the epidemic, the performance of many amusement parks is not ideal, and the market volatility is also continuing. In the view of industry insiders, the change of the epidemic does slow the recovery of the tourism industry, and the amusement parks can also take some measures to tide over the current difficulties.
Many amusement park are temporarily closedRecently, due to the spread of the epidemic, the amusement park industry is full of challenges again.As local prevention and control measures continue to strengthen, many amusement park have issued a suspension of business notice.
Recently, Shanghai Disney issued a notice that in view of the current epidemic prevention and control situation, Shanghai Disney Resort (including Shanghai Disneyland, Disneytown and Wishing Star Park) will be temporarily closed from March 21, 2022. Shanghai Disneyland will continue to pay attention to the progress of epidemic prevention and control and consult relevant departments for guidance, and will inform you in time once the resumption time is clarified.
The Haichang Polar Ocean Park in Tianjin also posted a notice on its official account that it was temporarily closed. According to the notice, the Tianjin Haichang Polar Ocean Park will be temporarily closed from March 20, 2022, in accordance with the current needs of the city’s COVID-19 prevention and control efforts.
In addition to amusement parks, hotels in some amusement parks have also been affected.
Earlier, it was reported that a number of hotels in Guangzhou and Zhuhai Chimelong resort have suspended business.
In this regard, a reporter from Beijing Business Daily called Chimelong, and the customer service staff said: “At present, the Chimelong Hotel in Guangzhou Chimelong Resort is open for business normally, while the Panda Hotel is temporarily closed. At the same time, Zhuhai Chimelong Resort is currently open for business. Only the Chimelong Hengqin Bay Hotel has been opened. The Penguin Hotel, the Circus Hotel and the Ocean Science Hotel are expected to officially resume business in May. However, the specific situation depends on the development of the subsequent epidemic. ”
“Twins and three twists” in the past two yearsIn fact, in the past two years, affected by the changes in the epidemic, amusement parks have been opening and stopping, and the continuous fluctuation of the market has also caused the performance of amusement parks to “twist and twist”.A reporter from Beijing Business Daily learned that Shanghai Haichang Ocean Park and Resort Hotel will be temporarily closed from 15:00 on January 24, 2020. Subsequently, the park was closed for 56 days and did not reopen until March 20 of that year. However, the good times did not last long. On the evening of the 29th of the month, Shanghai Haichang Ocean Park re-issued an announcement saying that, in response to the notification from the higher authorities, according to the needs of the new crown pneumonia epidemic prevention and control work, Shanghai Haichang Ocean Park and Shanghai Haichang Ocean Park Resort Hotel will open in 2020. It will be closed again from March 30, 2019.
In recent years, due to the impact of the epidemic, the operation of Hong Kong Disneyland has not been optimistic.
It is understood that Hong Kong Disneyland has announced the suspension of business three times in 2020, which makes its opening time in 2020 only about 4 months, and the epidemic caused Hong Kong Disneyland’s net loss to reach 2.7 billion Hong Kong dollars that year.
Beijing Business Daily reporter also learned that Hong Kong Disneyland had to carry out “self-rescue” based on the local market under the downturn in passenger flow.
In November 2020, Hong Kong Disneyland launched the “Wonderful 15th Anniversary Celebration”, and the “Wonderful Dream Castle”, a landmark of the park, was also inaugurated after a new interpretation. Meanwhile, a daytime stage show called “Disney’s Dream” debuted on June 30 last year. However, earlier this year, Hong Kong Disneyland was temporarily closed again from January 7 to 20, 2022, in accordance with the local health bureau’s request to cooperate with preventive work across Hong Kong..
From the perspective of industry insiders, the changes in the epidemic in the past two years have brought huge fluctuations to the amusement park market. Under this situation, many amusement park have begun to remedy the situation. Under the epidemic, reducing costs and saving expenses has also become a routine operation of various amusement parks.
There is still travel demand in the local tourism marketWhen to recover under the influence of the epidemic has also become a topic of concern for amusement park operators.Some industry players believe that in the context of localization and surrounding tourism, in fact, everyone’s willingness to go out to amusement parks is still very strong. Therefore, they believe that the impact of the epidemic is short-lived and expect the amusement park market to usher in a rapid recovery in the near future.According to the “2021 Tourism Economic Operation Analysis and 2022 Development Forecast” released by the China Tourism Academy, taking into account macroeconomics, the impact of the epidemic and market factors, it is estimated that the number of domestic tourists in 2022 will be 3.980 billion, and the domestic tourism revenue will be 3.81 trillion yuan. , increased by 16% and 27% year-on-year respectively, and recovered to nearly 70% of the level in the same period in 2019.
At the same time, residents’ willingness to travel in the first quarter of 2022 was 85.32%, a year-on-year increase of 3.15%.
This means that the fundamentals of tourism demand are still there and have steadily recovered to pre-pandemic levels.
Tourist Ms. Wang told the Beijing Business Daily reporter: “I went to Beijing Universal Resort this weekend. There were many tourists that day, and some amusement facilities had to queue up. Due to the impact of the epidemic, I can only travel around Beijing and wait for the epidemic. After that, I will choose to visit amusement park in other cities.”
Wu Liyun, associate professor of the Chinese Academy of Culture and Tourism Industry of Beijing International Studies University, pointed out that for the tourism industry and the amusement park industry, the biggest uncertainty factor is the development of the epidemic. It will still focus on local tourists. As for whether the passenger flow can usher in a small peak during the summer vacation, it depends on the changes in the epidemic situation.”Although the current epidemic situation in some provinces and cities is still changing, with the popularization of vaccines and the improvement of the epidemic prevention and control situation, the development of the tourism industry is still worth looking forward to. But the direction of development depends on Epidemic changes.” Wu Liyun also talked.