Tourism has become popular with the development of China’s economy and increased national income. While the total amount of tourism continues to expand, the demand for national tourism continues to flourish, which puts forward higher quality requirements for products and services. The epidemic’s continued impact, the rise of the middle class, the upgrading of tourism consumption, and the opening of the multi-child policy have created a vast parent-child tourism market. As an unpowered paradise that naturally fits the parent-child tourism market, it will be one of the future hot spots in the cultural and tourism industry.
Outdoor unpowered parks lead supply-side reforms.
According to a data report from a consulting company, the scale of my country’s children’s consumer market is growing by 20% every year. The parent-child travel data report of the Donkey Mom platform also shows that the two-child family travel is increasing year by year, and the proportion will increase to 25% in the first half of 2021.
Tourism has become popular with the development of China’s economy and the increase in national income.
While the total amount of tourism continues to expand, the demand for national tourism continues to flourish, which puts forward higher quality requirements for products and services.
The epidemic’s continued impact, the rise of the middle class, the upgrading of tourism consumption, and the opening of the multi-child policy have created a vast parent-child tourism market.
As an unpowered paradise that naturally fits the parent-child tourism market, it will be one of the future hot spots in the cultural and tourism industry.
Outdoor playgrounds lead supply-side reforms.
According to a data report from a consulting company, the scale of my country’s children’s consumer market is growing by 20% every year. The parent-child travel data report of the Donkey Mom platform also shows that the two-child family travel is increasing year by year, and the proportion will increase to 25% in the first half of 2021.
The new generation of consumer groups has fast information updates, high knowledge literacy, avant-garde travel concepts, and a solid willingness to consume quality, which means that the existing tourism products built and achieved particular success in the past decades may not meet the new needs of the new generation of parent-child families.
The parent-child Outdoor playground products meet the needs of the market:
One is to solve the problem of short outdoor activities and lack of awareness and contact with nature for urban parent-child families with the lowest time cost through a paradise located in an excellent ecological environment on the outskirts of the city;
The second is that the outdoor playground activities are more diverse, which can pay attention to the leisure needs of parents and take into account the children’s natural research experience.
With the adjustment of population structure and the iteration of consumption trends, outdoor playgrounds have become a new force leading the supply-side reform of market segments.
Outdoor playground integrates urban and rural spaces.
While China’s urbanization rate continues to increase, it also exposes some drawbacks of the one-sided pursuit of urban area expansion and urban population growth: less urban public space, low urban green space rate, severe urban pollution, and excessive urban population density. Especially in first-tier cities, outdoor spaces suitable for parent-child activities are scarce.
On weekends and holidays, many parent-child families flock to parks, museums, playgrounds, commercial shopping centers, and other spaces, resulting in a high density of people in these places, and the consumption experience will inevitably deteriorate. Based on such practical needs, the trend of anti-urbanization has spawned in cities. During weekends and minor long holidays, ecological spaces such as suburban farms, country parks, and forest parks have become p</> popular travel destinations.
Against such a background, an outdoor playground deeply integrated with the natural environment is the perfect choice.
On the one hand, a park built with high standards can meet the needs of urbanization in terms of design, function, service, etc., and bring the flow into the suburban recreation space outside the urban core area;
On the other hand, through the integration and operation of the theme, it can highly integrate the unpowered performance of environmental protection and energy saving, the amusement mode with high participation, and the ecological space form to provide the beauty of nature to the urban population in an all-around way.
However, the outdoor Outdoor playground should also avoid two extremes in the overall product presentation:
The first is to prevent “excessive” protection, fear of nature, no scientific and reasonable means of development, and fall into the “good mountains, good water, and boring” situation;
The second is to avoid “too much of a good thing,” unquestioningly catering to the market and presenting crude, unsustainable geological projects.
Outdoor playgrounds have strong linkages.
Outdoor playgrounds can integrate diverse industries such as cultural tourism, rural agriculture, education and research, camp exploration, sports industry, etc.
At the same time, they are widely concerned and applied in urban parks, scenic amusements, theme parks, rural revitalization, leisure and vacation, and other scenarios.
It has become one of the powerful tools for drainage and gold nuggets of various formats and industries and has a strong linkage between industries and formats.
In recent years, the refined and high-efficiency development of land space has been the primary goal of land management. In 2016, the country began cultivating characteristic towns driven by industrial development.
In 2017, the pastoral complex was recognized by the National Advocacy and Promotion at the level, both of which are driving regional development through the introduction of industry.
In today’s increasingly strict land policy supervision across the country, more refined and efficient land development depends on the effective implantation and long-term development of industrial elements.
In this context, on the one hand, investors and managers can combine the local industrial base or resource conditions to develop a single industry to the extreme and form unique competitive barriers; on the other hand, they can introduce leading industrial elements (such as cultural Tourism industry and leisure industry elements), first submit consumer flow and industrial population, and then cooperate with different formats to form a complete closed loop of industrial integration and development.
The former requires a longer process, while the latter pays more attention to matching and integrating industrial elements.
By integrating parent-child entertainment with the local ecological environment and folk culture, the urban consumer group can be introduced into the township space in the city’s suburbs. A platform and carrier for employment and cultural inheritance, which helps the practice of industrial and urban-rural integration.
The operation of outdoor Outdoor playgrounds should see benefits
From the perspective of investment and construction, in the past two decades, investors in China’s outdoor Outdoor playground are mainly divided into two categories:
One is the government and government-owned development companies. Most of the outdoor Outdoor playgrounds are general municipal facilities;
One is a large-scale real estate development enterprise that uses outdoor playgrounds as demonstration and supporting products for large-scale residential projects.
At this stage of development, there is no clear profitability requirement for the outdoor Outdoor operating index playgrounds.
Since 2015, there have been leisure farms and resorts with outdoor Outdoor playgrounds as their highlight products, which have achieved light investment and quick recovery in the operation of this single product. The success of the forerunners has attracted the swarms of latecomers. For a time, many similar projects in Chengdu, Beijing, Guangdong, and other provinces and cities have been launched.
Some projects that entered the market early and developed quickly achieved rapid profitability. However, most projects still failed to invest due to a lack of innovation in content and extensive operation and management. Investors have begun to take the attitude of “operating and leveling profits without continuous investment” towards outdoor playgrounds.
Changes in the market will inevitably lead to supply-side reform. Outdoor playgrounds should follow the trend of The Times and jump out of the original pattern of comprehensive equipment suppliers.
It can integrate industrial elements such as planning, design, implementation, operation management, and investment to form a connection and control at the level of the whole industrial chain.
In this way, we can not only better design and build a professional outdoor playground but also open source and reduce expenditure from the operation port.
We try our best to enrich the profit ways of Park Products Inc., raise the price of guests through business strategies, and successfully meet the market’s new requirements for outdoor Outdoor playgrounds.
Beyond functions, embrace IP
The latest data from the National Bureau of Statistics shows that the annual per capita GDP 2021 will be ￥80,976.
From the social and economic development perspective, when the per capita GDP exceeds 10,000 US dollars, people’s demand for products will increase from purely functional satisfaction. To the psychological satisfaction of culture, spirit, etc.
The development of the domestic cultural and tourism industry is under the influence of this law; the era of resource dominance is passing, market dominance is no longer the mainstream, and the IP dominance that pursues traffic effects is at the right time.
As an emerging cultural tourism product, outdoor playgrounds can no longer meet the new needs with the traditional four primary functions of “drilling, swinging, climbing, and sliding” that rely on standardized equipment. Only parks with IP can see more prospects. s future.
As a carrier of highly aggregated value, through continuous cultivation and dissemination, IP connects online and offline, connects product value with consumer demand, and integrates enterprise products and services through distinctive and systematically sound systems.
Image and behavior are integrated into a value network, which can be accumulated and amplified.
If you need Outdoor playground equipment, please get in touch with us!
